ABOUT US

Our Mission Statement

“To spread warmth, comfort, and inspiration to the world by providing products and social engagement that promote the joy of knitting, crocheting, and weaving.”

Our Purpose…Our Vision

"Creating a More Colorful, Connected, Comforting & Caring World!"

Today

We spread the joy of knitting, crocheting, and weaving, delivering warmth, comfort, and inspiration to the world. We've always been loved. Our long and rich history has fostered a wealth of experience and stability, helping us evolve into the fast-growing, dynamic company we are today. We provide innovative products and world-class social engagement to the knitting and crochet industries, and we constantly innovate to find the next great opportunity. Our team works together to explore and create new and exciting ideas, keeping our brand fresh and our product categories vibrant, striving to achieve our goal of creating a more colorful, connected, comfortable, and caring world!